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I know what you are already thinking…” My company already has enough social media. We don’t need another account to add to the list.” However, Tiktok may be the type of investment your company is looking for your brand long term. If your company is looking to engage and connect with the target audience Tiktok is the place you need to start creating content.
There are many great features about the app Tiktok. One being that instead of a company just sharing their content with their followers, they can now reach a larger audience. This app opens your exposure to an audience wider than you could ever imagine, and TikTok's unique and accurate algorithm makes it likely your business' posts will end up on your ideal client's For You Page.
Tiktok is not going away anytime soon and has quickly become one of the most popular social media platforms in the world. The app now has over 1 billion users that are actively using their accounts. Tiktok allows users to create short videos up to 3 minutes long. This way of sharing videos opens up a whole new way to share your content with your target audience.
Tips for how you should get started:
1. Determine Your Goals
What do you want your brand to get out of the platform?
Ideas for some goals:
o Grow Brand Awareness
o Educate Target Audience
o Target Future Employees
o Target Future Clients or Customers
o Increase Sales
o Stay On-Brand
o Increase Clicks to Website
o Increase Your Audience Reach
2. Share Valuable Information
Create valuable content that serves the purpose of your goals. It is important to think about your audience when creating your content.
3. Be Consistent
Create a posting schedule and keep the posts coming on a regular basis. It is important to remember that in the beginning, when you are first getting started, you may feel like your content isn’t getting the attention that you wanted. Don’t quit! Stick with it and you will evolve with your TikTok marketing strategy.