Instagram Stories Are Essential for Building a Strong Following

In the world of Instagram, Stories aren’t just an extra feature—they’re a powerful tool for connecting with your followers. Instagram's CEO recently shared some insights on why Stories are so important, and we wanted to break down how you can use them to your advantage!

Why Stories Matter

Instagram Stories allow you to share real, unscripted moments, giving followers a glimpse

behind the scenes. Whether it’s a sneak peek of your process, a day-in-the-life series, or an exclusive look at new products, Stories help you build a deeper connection with your audience.

Stronger Growth, Fewer Unfollows

Here’s the key insight: creators and businesses that regularly post to Stories see fewer unfollows than those who don’t. This consistency keeps your audience engaged and encourages long-term loyalty—ultimately fueling stronger growth for your account.

How to Make Stories Work for You

• Post Behind-the-Scenes Content – Show the real, relatable side of your brand. Followers love seeing how things are made, your workday, or what’s coming next.

• Engage with Stickers and Polls – Make your Stories interactive by adding polls, questions, or sliders. This boosts engagement and helps you learn more about your audience.

• Use Stories to Cross-Promote – Tease new posts, announce Reels, or drive traffic to your website. Stories are great for generating interest in your other content.

Let’s Help You Build with Stories!

At Word Marketing Co., we understand how important it is to make the most of each Story you post. From crafting engaging visuals to planning a Story strategy that keeps your followers connected, we’ve got you covered.

Let’s chat about how to bring your brand’s story to life on Instagram! Reach out to us to learn more about creating Stories that keep your followers coming back.

xx, Word