Carousels or Static Posts?

Have you noticed that some posts on Instagram seem to get more traction than others? According to Instagram's CEO, carousel (swipe) posts are the secret to boosting your reach and engagement—and here’s why they are outperforming static images.

Why Carousels Are King

More Media, More Interactions:

Carousels allow you to share multiple photos or videos in a single post, giving your audience more content to engage with. Whether they’re swiping through to see more or leaving a comment, the extra interaction helps boost your post in the algorithm.

Second Chances to Be Seen:

Here’s a cool insider tip: if someone sees your carousel post but doesn’t swipe through the first time, Instagram might give your post a second chance by showing the second photo or video in their feed later. This means more exposure and a better opportunity for engagement than a single static post would offer.

Add Music for Extra Reach

Want to give your carousel post an even bigger boost? Add music! When you include music, your carousel becomes eligible to show up in video experiences like the Reels tab, increasing your chances of being discovered by new audiences.

We’re Here to Help You Harness the Power of Carousels

At Word Marketing Co., we’re always staying on top of the latest trends and tips for maximizing your Instagram reach. From creating scroll-stopping visuals to crafting compelling captions, we know how to make carousel posts that connect with your audience.

Ready to step up your Instagram game? Let us help you create content that gets noticed!

xx, Word